Here's Where to Get Limited Edition Super Mario Oreos

Super Mario has been a video game icon for nearly 40 years, but the franchise is more popular than ever with a hit movie that recently arrived on home video and a new 2D video game set to be released this fall. To top it all off, Oreo and Nintendo announced a limited-edition cookie collab for Super Mario fans yesterday that makes eating a whole sleeve in one sitting a heroic act.

Once again, Princess Peach is missing and Bowser is trying to take over her castle, but you can save the kingdom this time around by participating in a social media challenge that tasks you with stacking as many of the hero-embossed Oreo cookies on top of a Bowser-embossed cookie as possible. The twist is that it needs to be done on the rim of a glass of milk. Bowser is defeated once the cookies fall into the glass. 

There are 16 Super Mario-themed cookies in all, with embossed designs that include characters such as Mario, Luigi, Toad, and Yoshi, along with villains like Bowser, Bowser Jr. Goomba, and Boo. There are also Power-Ups like a Fire Flower, Super Mushroom, and a Super Star. These themed cookies are inserted into packs randomly, so you might need several packs to find them all. And don't forget that there's probably somebody with more money that sense on eBay that's willing to pay an absurd amount for a rare Super Mario Oreo find. 

That said, if you want to get your hands on these limited edition Super Mario Oreo cookies before they sell out, you can get your orders in directly from Oreo for $4.99 a pack. A listing is also available here at Walmart, and we expect them to turn up here on Amazon and here at Target at some point in the near future – most likely around the July 10th launch date. 

"OREO is always looking to bring new offerings to our fans and we are thrilled to unveil this super partnership with the iconic Super Mario franchise," said Vishnu Nair, Senior Brand Manager at OREO. "There are so many playful synergies between OREO and Super Mario, it was a no-brainer for us to team up to connect fans of all ages through this delightfully playful cookie collaboration."

"We hope to unite cookie lovers and Super Mario enthusiasts alike with this playful mission, inspired by a storyline fans know all too well," added Nair. "We may even reveal a surprise as a thank you to those who successfully defeat Bowser and save the kingdom... Fans will have to wait and see!"